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| A NEW FIELD IN TOURIST DESTINATION IMAGE DESIGNING: MAN-TO-MAN COGNITIVE IMAGE SYSTEM |
| LI Lei-lei |
| Communication Department, College of ARts, Shenzhen University, Shenzhen 518060, China |
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Abstract There exists a kind of direct perceptive and cognitive relationship between tourists and the destination, when tourists arrive there.Either of the two perceptive and cognitive systems, named as man-to-man or tourist-to-destination perceptive system and man to man cognitve system, should be paid the same important attention.This paper gives a general discussion on th latter which is based on the social and human communicative relationship between tourists and other people in destination such as tourism employee, local residence and other tourists in destination, who are constructed a type of man-to-man cognitive triangle by the author.With such a triangle and tourist satisfaction (TS) as the key Objective of tourist destination image designing, the author discusses and analyses the principles and applied aspects of man-to-man cognitive image designing and management.
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Received: 12 October 1998
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1999, Vol. 14 
